KFC’s Interactive Advertising

Blink Solution came up with an interactive YouTube video for KFC India, to market one of their menu’s best-sellers – Krushers. The video starts off with two characters leading a monotonous life, until three Krusher choices pop up in the video. The user then has to drag one of the three variants (Virgin Mojito, Strawberry Smoothie or Choco Lash), place it in front of the characters and watch the story take a complete turn. The characters experience joy and exhilaration – everything that a Krusher does to its consumer! Reaching more than 1.5 lakh views on social media, this experiential solution won praise for its uniqueness.

Watch the video here: https://www.youtube.com/user/KFCinIndia/Krushers