Samsung Gear VR ad

Samsung’s latest PR stunt for the Gear VR headset comes from Australia. To prove that Samsung’s Gear VR can make users feel like they’ve entered another world, they built a dive shop in Alice Springs, Central Australia – 1,200 kilometres from the nearest ocean. Naturally, curious people enter and wonder where the water is. The key is the Gear VR, used in conjunction with the Galaxy Note 4 to give curious visitors to the store the last thing they’d expect to find in the desert – a chance to dive with one of the ocean’s most feared predators. The perspective is that of a diver with no cage, and there’s even a 360-degree shot of the inside of a shark’s mouth.