VR Anti-texting-and-driving Campaign

AT&T’s ‘It Can Wait’ campaign ramps up its anti-texting-and-driving campaign with a virtual reality experience that simulates, in an immersive but safe 3-D setting, the potentially deadly consequences of glancing at your phone while driving. The campaign, expanded to address not just texting while driving but also Web usage, social media posting, emailing and video chatting, includes a 100-city US tour that will give people the chance to immerse themselves in the horror of a car accident by strapping on Samsung Gear VR headgear or by downloading an app that will work with the Google Cardboard VR viewer.