Virtual Test Drive

Volvo launched a virtual reality campaign on Google Cardboard – a cheaper and more portable virtual reality experience. The app experience plops viewers into an XC90, where they can get a feel for being in the car — and taking it on the road. The trilogy of virtual reality videos includes ‘Friday Getaway’, which begins in an open field, then taking the users for a drive through the mountains, ending by a lakeside at the end of the day. Users could take the virtual test drive for themselves at the Los Angeles Auto show, or even request a Volvo-branded Google Cardboard kit after downloading the Volvo Reality app.