Sony Canada’s NFC Promotion

Each year over 100,000 students across Ontario and Quebec, Canada celebrate Frosh Carnival, an event that brings together a young and captive audience to meet new people, socialize with their peers, and sample cutting edge, innovative products. Sony Canada took part in Frosh Carnival to promote NFC technology along with their Hi-Res Audio products. Students could see the ease of using NFC to pair and stream music from any Android or NFC-enabled device directly to Sony’s headphones, wireless speakers, or sound bar.