The Samsung Share to Go campaign promoted the unique mobile sharing capabilities of the new Galaxy SIII smartphones, which allow users to tap two phones together to share content instantly via Near Field Communication (NFC) technology. The industry-first NFC-enabled billboard not only delivered valuable, free mobile content directly to the consumers, but it also demonstrated the phone-to-phone sharing capabilities of the Samsung Galaxy SIII through a printed medium. Posters featured life-sized images of people holding out a Galaxy SIII. When another SIII was held against the poster, a free song, video, or e-book was instantly downloaded to the phone. Consumer engagement was very high, resulting in 1.4 million impressions and over 90,000 interactions with the posters and kiosks.