4D Virtual Travel

The iconic Marriott Hotels new marketing campaign called ‘Travel Brilliantly’ uses Virtual Reality headset Oculus Rift to provide the most immersive 4D virtual travel experience by teleporting travellers to the beaches of Hawaii and downtown London. Travel enthusiasts can see, hear and feel what it’s like to be in destinations halfway across the globe and at Marriott Hotels of the future – all within its travelling teleporter in eight cities across the U.S. The groundbreaking program is anchored by the Marriott Hotels virtual travel experience Teleporter – a phone booth-like structure that takes cues from iconic science fiction books and movies. The result is an unprecedented depth of immersion, a virtual reality experience that delivers the feeling of actually traveling to Hawaii’s Wai’anapanapa Black Sand Beach in Maui and London, seen from the dizzying heights of Tower 42.