Honda has come up with an interactive dual-story video for the Civic and its sportier version, the Civic Type R. Titled ‘The Other Side’, the film tells the tale of an ordinary guy who leads an intriguing double life. The original video featuring the Civic switches to a parallel storyline featuring the Type R when one presses and holds ‘R’ on the keyboard. The films have been meticulously edited to sync seamlessly with each other. Interactive advertising at its best.
Check out the video here