CX

Digital technologies are transforming the marketing landscape. Business paradigms like agile marketing and growth hacking are enabling the digital marketer with new and powerful concepts to tell the brand story. But at the heart of it all is Customer Experience. Online or offline, here are the primary levers of Customer Experience.

Spaces

REALITY | AUGMENTED REALITY | VIRTUAL REALITY

Destinations can be online or offline. And reality is now a continuum. The progression is from reality → augmented reality → augmented virtuality → virtual reality. Today’s marketers have to look at both clicks and bricks.

Activity

VISUAL | AUDITORY | TACTILE | OLFACTORY

Human experience is multi-sensory. But Marketing Communication has been largely visual. Today, we can bridge this gap by taking a sensory approach to designing brand activations for customers.

Context

CONTINUITY | CONTEXTUALITY | AUTOMATION

Internet of things. Cloud computing. Social Networks. Tech developments like these provide ubiquitous computing abilities. For the marketer, this provides ‘Context’ - a key ability that can be leveraged upon. Context + Content = powerful brand experience.

Content

EDUCATION | INFORMATION | ENTERTAINMENT

Content is the basis for experience. Marketers have always known this. Today you can make it active, passive or even immersive. Create content that best illustrates the personality of your brand and the stage your customers are in.